The DIP logo concept is centered around the idea of a digital business card, with the image of a stylized “DIP” letterform, which represents the sound of tapping a digital card onto a phone via NFC. The logo also stands for “digital intellectual profile” which symbolizes the idea of a digital name card that represents your professional identity and the information it contains. The design of the logo is inspired by the concept of idea sharing and collaboration, it’s a visual representation of the idea of exchanging business cards and the potential opportunities that arise when connecting with others.
Brand Colors & Typeface
The DIP logo features a gradient of pink and purple, which gives the logo a modern and dynamic look. The use of a gradient adds a sense of movement and dynamism to the design and the choice of pink and purple is intended to evoke feelings of innovation and creativity. The font used is Poppins, which is a clean and professional font used by many tech companies, adds a touch of elegance that aligns with the brand’s identity.
The final logo is a representation of the company’s digital business card service, it’s designed to be memorable and evoke the “DIP” sound when a user taps their digital card onto a phone via NFC. The logo also symbolizes the idea of connecting and networking, representing the opportunities and ideas that arise when connecting with people. The logo is a visual representation of the company’s product, which aims to make it easier for people to exchange information and connect with each other in a digital world.