A truly Malaysian Bird Nest Brand, Malayen.
- Logo Design
- Packaging Design
The Brand
Malayen
Year
2022
The Logo
Conceptualization
Malayen logo is a true representation of who they are as a company. The concept was inspired by the beautiful swallow bird, which symbolizes the artistry of producing birds nest. We felt it was important to also honor their roots by incorporating a local Malaysian flower, symbolizing that their birds nest is proudly produced in Malaysia. The rising symbol in the logo represents their commitment to constant improvement and growth. In summary, the logo is a symbol of Malayen’s dedication to producing birds nest of the highest quality, while remaining true to their roots and committed to growth.
Brand Colors & Typeface
The color scheme and typeface of our logo were specifically selected to convey the superior quality of the company’s birds nest products. We used a gold-ish color scheme with a strong focus on green to signify that the products are of premium quality, safe to consume and non-chemically treated. Additionally, We chose a subtle typeface that included a Chinese font to specifically target Chinese market as it is the primary target audience of the company, emphasizing the quality and origin of the product.
Final Product
The final logo design represents the premium quality of the bird’s nest. The color scheme used in the logo, which is a combination of classic Chinese colors, communicates its premium branding, the tradition of consuming birds’ nests for centuries, and a unique product found only in Malaysia. This logo effectively reflects the high quality, tradition and exclusivity of the company’s birds nest products.
The Packaging
Conceptualization
The packaging design is an extension of the story told in the logo. The design takes inspiration from the swallow bird and local Malaysian flower, and incorporates them into a pattern on the packaging. The swallows are depicted flying around to further emphasize the brand’s story. We used a minimalistic design to create a sleek and elegant look that effectively communicates the premium quality of the birds nest.
Printing Materials Guide
The printing style on the packaging was carefully chosen to enhance the premium quality of the product. We used an embossment technique to create a raised flower pattern on the surface of the packaging, this adds a tactile element to the design and highlights the intricate details of the pattern. In addition, we employed gold reflective hot stamp printing for the swallow and logo on the green surface, this gives the packaging a luxurious feel and further emphasizes the premium quality of the product.
Final Product
The final product of the packaging design is a sleek and elegant design that incorporates the swallow bird and local Malaysian flower pattern. The embossment technique and gold reflective hot stamp printing were used to create a raised flower pattern and highlights the intricate details, giving the packaging a luxurious feel and emphasizing the premium quality of the product. The design effectively communicates the premium quality and exclusivity of the company’s birds nest products.
