Branding is important for a business and so it can potentially be very expensive. Many small businesses do not have a large capital to spend on the process. No worries, there are tips to do it on a budget. Check this out for the tips!
1.Do your own market research
Market research is important for a strong brand. Understand the demographic and interest of the target audience before you work to craft your brand identity. There are tools on the internet that you may use for your market research to get the buying persona, rather than paying consultants for that.
- Keywords Everywhere – A free tool for you to understand the things your target audience is searching for, by providing search volume and CPC information on any keyword.
- Facebook Analytics – Analyse the demographics information about your current users, including names, ages, genders and country.
- KeySurvey – Tool for you to create free survey for consumer-driven insights.
- Statista – Provides useful statistics and graphs in over 600 countries.
2. Have a strong identity
At the end of the day, all of the design elements should work towards one goal: create a durable brand identity. In fact, your brand does not necessary need expensive and fancy elements to be success. Instead, communicate your brand’s goals and values to your customers clearly. With a strong identity, you are able to navigate how your customers perceive your company and so you can ensure every part of your brand could work together to communicate the value.
3.Take advantages of social media
There are many useful tool but one of it is definitely social media. To reach out to more people, let’s utilise the platforms that over billions of people are using. Engage your customers on it by creating interesting competitions. You may also create campaigns that is specified to certain demographic of people. Social media helps to create brand awareness and when you posted, it could be your brand personality so your customers can feel more connected with the brand.
Talking about branding, a lot of small business are worrying and assuming it to be expensive. In fact, a strong brand could be build on budget, why not?